Just Testing

Overview

I worked with a startup that needed a clearer approach to marketing after relying on a mix of disconnected tactics with limited results. While they were investing time and budget into different channels, there was no cohesive strategy guiding their efforts. I began by reviewing their current activity across paid, organic, and outbound channels to understand what was working and where resources were being wasted. From this, I developed a focused marketing strategy built around their target audience, key messaging, and most effective acquisition channels. This included refining their positioning, improving campaign structure, and introducing more consistent tracking so performance could be measured properly. I also provided guidance on prioritising channels and activities to maximise impact without increasing spend.

1. I worked with a startup
2. I worked with a startup
3. I worked with a startup

Results

The result was a more structured and efficient marketing approach, helping the business generate more consistent leads and make better use of their resources.

• I worked with a startup
• I worked with a startup
• I worked with a startup