Google CRM
Role: Project Manager
Campaign Type: Ads
Platform: Google Ads
Audience Size: 5678
Open Rate: 55%
Click Rate: 44%
Revenue Generated: £56
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Overview
I worked with an e-commerce brand that had an existing email list but wasn’t effectively using it to drive repeat revenue. Their campaigns were inconsistent, and there were no structured automations in place, meaning most customer value was left untapped after the first purchase. I audited their current email activity, segmentation, and customer lifecycle to identify gaps and missed opportunities. From this, I built a structured CRM strategy focused on key touchpoints, including welcome flows, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns. I also improved list segmentation to ensure messaging was more relevant to different customer groups, and refined campaign content to better match the brand’s tone and customer expectations. Alongside this, I introduced a more consistent campaign schedule aligned with promotions and product launches. The result was a more reliable and scalable email channel, increasing engagement, improving customer retention, and generating a stronger contribution to overall revenue.
Results
Without a reliable record, teams rely on memory or scattered conversations to reconstruct what happened. LogFact solves this by capturing the reasoning behind decisions as they happen. By documenting context, options, ownership, and confidence, teams create a searchable history that preserves knowledge and makes future decisions easier and more informed...